EVERSANA INTOUCH’s Dan Gandor, executive vice president and head of omnichannel and digital transformation, was a featured thought leader at the recent Digital Health Coalition Group (DHC) Social-First and Brand Insights Roundtable, held June 18 in Deerfield, Illinois at Amgen. This exclusive event convened senior pharma marketers to explore how social-first strategies are reshaping brand planning and engagement models.
Dan opened the discussion by framing the omnichannel opportunity: placing the customer at the center, surrounded by interconnected online and offline touchpoints, with data flowing bidirectionally to inform and optimize every interaction. His model resonated throughout the day as participants shared real-world examples of how orchestrated ecosystems—not isolated tactics—are driving measurable impact.
From micro-influencer engagement to AI-powered content creation, the roundtable revealed that rare disease marketers are pioneering strategies that scale across therapeutic areas. Dan’s perspective underscored a key takeaway: success in today’s attention economy requires more than multichannel presence—it demands meaningful, connected experiences.
As pharma marketers look to the future, EVERSANA INTOUCH’s unmatched omnichannel expertise offers a blueprint for relevance, agility and authenticity.
Explore the full roundtable insights.