We’re no longer living in a mass media world—we’re living in a trust economy. That’s the powerful message from Susan Perlbachs, Chief Creative Officer, in her latest article for Med Ad News (PharmaLive).
In this compelling piece, Susan explores how patients, caregivers and HCPs are turning to trusted voices—nurses on TikTok, patient advocates on YouTube and physicians with podcasts—for healthcare guidance. These aren’t fringe voices; they’re the new front door to healthcare decision-making.
“This isn’t about replacing authentic human voices — it’s about expanding what influence can look like in the future.” – Susan Perlbachs
Read the full article here to discover how influence is reshaping the future of pharma marketing.