Over the weekend, pharma industry publication PM360 announced the winners of its Greatest Creator 2020 awards, and Intouch’s work for GSK/Tesaro was among those named. The award-winning campaign was #OvaryAct, which launched during Ovarian Cancer Awareness Month in September 2019. #OvaryAct was the first pharma campaign to engage in a promotional media partnership with GIPHY. In just one month, the campaign garnered more than two million engagements on social media and 12.5M+ impressions.
You can learn more about the campaign and see more of the winning artwork here.
Also, big shoutouts to Intouch’s associate creative director Jodi Augustine, from the Kansas City office, and senior vice president/ executive creative director Marty Canniff, from the Chicago office. Check out the work submitted from these runners up here.