HCP Marketing Blogs
Advice to Pharma Marketers: Listen or Lose Out
When we don't listen, we miss opportunities to make our work more effective, compelling, successful, and equitable. Learn more about common pharma marketing pitfalls and how to circumvent them.
What Does Intouch Founder, CEO Have in Common With a Tennis Star?
Business pub Ingram’s featured Faruk Capan in January. Find out what it had to say about Capan, Intouch’s evolution, and its 2021 acquisition by pharma commercialization pioneer, EVERSANA.
On Speakers Programs and PhRMA’s Updated Ethics Code
Learn about the updates and how Intouch develops memorable and impactful speaker programs while staying within the guardrails.
Marketing to HCPs as We Emerge From the COVID-19 Pandemic
In the face of relentless trauma, how can pharma more effectively convey important information while also building, improving, and sustaining relationships with HCPs as they care for patients? An Intouch MD weighs in.
HCPs Need More From Digital Pharma: Research Shows Dissatisfaction, Offers Insights
When it comes to engaging HCPs online, the old ways aren’t cutting it. How is your brand helping them get the information -- and the experience -- they want, when they want it?
The Now and the Next: Advice for Pharma Marketers in the New Normal
No time to read our comprehensive whitepaper on thriving despite the challenges the pandemic has brought? John Kenny, Intouch's strategic planning guru, has the key takeaways.
Concierge Medicine: The Good, the Bad, and the Ugly
How does concierge medicine affect patients, healthcare providers, and pharma? And what's pharma's role in this growing healthcare arena? Read on to find out.
HCP > MD: How Brands Can Help NPs and PAs Improve Healthcare
Brands can help patients and physicians by building and strengthening their relationships with NPs and PAs. Engaging them helps the entire care team perform at a higher level. Learn how here!
The Evolution of Retail Healthcare Models
Major national pharmacy chains have announced new options for patients who would like affordable, one-stop, comprehensive healthcare outside of the traditional care setting, as well as new opportunities for PCPs. Three Intouch market access experts offer considerations and opportunities for pharma marketers to navigate this growing retail healthcare delivery trend.
Intouch Innovation Expert Weighs in on the New World of Virtual Health
To better understand the impact of the new virtual health landscape, the DHC Group recently conducted research including thought leader roundtables, physician surveys via the SERMO network, and interviews with pharma marketers, including Intouch director of innovation, Brendon Thomas.