Creative Blogs

09|13|22

No Laughing Matter: Humor in Pharma Advertising

EVERSANA INTOUCH SVP & Executive Creative Director Michelle Ziekert spoke with Endpoints recently about humor in healthcare advertising.

08|23|22

Peanut Butter & Chocolate, Strategy & Creative: Perfect Pairings

Suzanne Martinez, Group Director, Strategic Planning, EVERSANA INTOUCH Proto, explains how two already-great things can be better together than they are separately.

07|14|22

National Geographic and EVERSANA INTOUCH Expert Explain How Drugs Are Named

Suzanne Martinez, Group Director, Strategic Planning, EVERSANA INTOUCH Proto, is quoted extensively in the National Geographic article, “How drugmakers come up with evocative brand names like Viagra and Lunesta.”

06|06|22

Speak to the Heart

Director of Strategic Planning Nicole McCann-Davis shares the throughline of success in her career: whatever your goal, whoever your audience, you have to speak to their heart and inspire feeling.

05|20|22

Honors from The One Show for EVERSANA INTOUCH Work

We were over the moon when we learned that several works of EVERSANA INTOUCH creative had been nominated for awards from The One Show, one of the most prestigious award programs in the world for advertising, design and digital marketing.   You can imagine the cheers when we found out the results!   “The Last […]

04|26|22

Intouch Wins “Best Rare Disease” Manny Award

Intouch won a Med Ad News Manny Award for “Best Rare Disease Campaign” for the “Kind to Each Other – Fierce Against MD” campaign on behalf of Kindness Over Muscular Dystrophy.

02|17|22

Intouch Brings Home 1 Gold, 2 Silvers From PM360 Pharma Choice Awards

Intouch recently garnered three industry awards in the professional campaign, multichannel, and variety categories. Learn more and celebrate with us!

04|22|21

Creating Authentic Relationships Between Brands and Audiences

We have incredible, emotional, engaging stories to tell, if our industry can only learn to do that with greater sophistication. Intouch group creative director Soyoon Bolton discusses how pharma marketers can get from where we are to where we need to be.

02|16|21

Intouch Creative VP Chosen for Clio Health Awards Jury

Award-winning Intoucher Ron Larson will draw on his 25+ years of creative experience to help select the best creative in the prestigious Clio Health category. Read on to learn more about Ron and the Clios.

02|08|21

Intouch Creatives on Super Bowl LV Ads: From High Fives to Face Palms

What was eye-roll inducing and what was inspiring? What was fire, and what was an abysmal flop? We asked several Intouch creative leads to give us their thoughts on the winners and losers this year — opinions may vary — check out their responses here.

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