Creative Blogs
08|25|23
What the Success of “Barbie” Means for Women’s Health
In a recent article for PharmaLive.com and Med Ad News, Elizabeth Rooney, Managing Director, Executive Creative Director, EVERSANA INTOUCH urges all healthcare marketers to make the most of "Barbie" grabbing the cultural zeitgeist to make a difference for women's health.
06|08|23
Why Fighting Cancer Requires Creativity. Observations from ASCO 2023
ASCO 2023 brings together the best minds and the brightest ideas in oncology. Learn how observations from the event are shaping brand strategy.
04|27|23
Getting Headlines to Erase Inequality
Awareness of the multi-award-winning Erase the Line campaign is spreading with news coverage of the campaign.
02|14|23
Super Bowl Ad Hits and Misses: EVERSANA INTOUCH Creatives Debrief
Hear from our Chief Creative Officer, Group Creative Director, and Executive Creative Director about the hits, misses, and surprises they saw in the commercials of Super Bowl LVII.
09|13|22
No Laughing Matter: Humor in Pharma Advertising
EVERSANA INTOUCH SVP & Executive Creative Director Michelle Ziekert spoke with Endpoints recently about humor in healthcare advertising.
08|23|22
Peanut Butter & Chocolate, Strategy & Creative: Perfect Pairings
Suzanne Martinez, Group Director, Strategic Planning, EVERSANA INTOUCH Proto, explains how two already-great things can be better together than they are separately.
07|14|22
National Geographic and EVERSANA INTOUCH Expert Explain How Drugs Are Named
Suzanne Martinez, Group Director, Strategic Planning, EVERSANA INTOUCH Proto, is quoted extensively in the National Geographic article, "How drugmakers come up with evocative brand names like Viagra and Lunesta."
06|06|22
Speak to the Heart
Director of Strategic Planning Nicole McCann-Davis shares the throughline of success in her career: whatever your goal, whoever your audience, you have to speak to their heart and inspire feeling.
05|20|22
Honors from The One Show for EVERSANA INTOUCH Work
We were over the moon when we learned that several works of EVERSANA INTOUCH creative had been nominated for awards from The One Show, one of the most prestigious award programs in the world for advertising, design and digital marketing. You can imagine the cheers when we found out the results! “The Last […]
04|26|22
Intouch Wins “Best Rare Disease” Manny Award
Intouch won a Med Ad News Manny Award for “Best Rare Disease Campaign” for the “Kind to Each Other – Fierce Against MD” campaign on behalf of Kindness Over Muscular Dystrophy.