April 27, 2023

Getting Headlines to Erase Inequality

Erase the Line campaign's poster is displayed at a bus shelter on a city street

EVERSANA INTOUCH’s work for The Chrysalis Initiative, dedicated to uncovering and eliminating racial outcome disparities in breast cancer, is getting even harder to miss!  

The project includes a new campaign, “Inequality You Can’t Ignore,” as well as a website, portal, and app to help patients advocate for themselves to receive equitable care. And we’re thrilled to report that awareness of the campaign is spreading!

As Ad Age put it, “The Chrysalis Initiative won’t be ignored.” Reel 360 named it their Ad of the Week. As The Stable said, it’s “The Campaign About Doctor Bias That Hospitals Wouldn’t Show.” And Little Black Book said, “Powerful Outdoor AR Experience from The Chrysalis Initiative Confronts Racial Inequities in Breast Cancer Care: When hospitals refused to display the campaign, the non-profit showcased the work on surrounding bus shelters instead.”

To view the campaign materials yourself, check them out at Ads of the World, AdForum, or Roast Brief.

 The Erase the Line campaign has, among other recognition:

  • Been chosen for the prestigious Design & Art Direction (D&AD)’s Future Impact short list.
  • Won Best in Show as a Titanium Award winner, and Gold in Philanthropic or Purpose-Driven Campaign at the Medical Marketing & Media (MM&M) Awards.
  • Won four awards at the London International Awards (LIA), one of the most comprehensive in the creative field, including silver in Health & Wellness – Craft: Art Direction Campaign; silver in Poster: Use of Illustration Campaign; bronze in Pharma & Medical: Social Responsibility/Awareness Campaign; and bronze in Health & Wellness: Public Service/Social Responsibility Campaign.
  • Won three awards at the One Show: Gold in Pharma: Craft – Art Direction; Silver in Health & Wellness: Craft – Art Direction; and Silver in Pharma: Print (as well as a Merit nomination for Health & Wellness: Print).
  • Won three awards at the Clios: Gold, Silver, and Bronze.
  • Was a finalist for App/Digital Solution or Suite, Consumer Website/Online in the PM360 Trailblazer Awards (where we were named 2022 Advertising Agency of the Year and Faruk Capan was named Advertising Agency CEO of the Year!).
  • Received a short list nomination from the Cannes Lions International Festival of Creativity in the Sustainable Development Goals category.