In a world where regulatory scrutiny often feels like a creative straitjacket, Susan Perlbachs, Chief Creative Officer, offers a refreshing counterpoint: breakthrough is not only possible—it’s happening.
In her latest feature for MM+M, Susan spotlights four pharma ads that defy expectations and prove that artistry and compliance can coexist. From poetic cinematography to platform-native storytelling, these campaigns show that pharma marketers are no longer just navigating regulations—they’re leveraging them.
“Regulated doesn’t mean restricted,” Perlbachs writes. “It means we must be more intentional, more inventive, and more emotionally resonant.”