Creative Strategy Blogs

07|16|26

Webinar Recap: What Pharma Can Learn From Cannes Lions 2026

What can pharma marketers learn from the most awarded creative work in the world? Watch the recording of our recent Cannes Lions webinar to discover the standout campaigns, emerging themes and practical lessons shaping the future of marketing.

07|09|26

Human Scarcity in an AI-First World: Cannes Lions 2026

In a world flooded with AI-generated content, the brands that stand out are proving their humanity. Discover five insights from Cannes Lions 2026 that every pharma marketer should know.

11|03|25

Creativity Within Constraints: Pharma’s New Frontier

In a world where regulatory scrutiny often feels like a creative straitjacket, Susan Perlbachs, Chief Creative Officer, offers a refreshing counterpoint: breakthrough is not only possible—it’s happening. In her latest feature for MM+M, Susan spotlights four pharma ads that defy expectations and prove that artistry and compliance can coexist.

01|24|25

Creating Award-Winning Work: Insights From Susan Perlbachs With Muse by Clios

In a recent interview with Muse by Clios, Susan Perlbachs, Chief Creative Officer, offered profound insights into the ever-changing world of healthcare advertising. Dive into our blog to discover the secrets behind creating award-winning campaigns and explore inspiring examples.

06|26|24

GenAI in the Real World: A Q&A With Creative Technologist Chris Valleskey

Learn from Chris Valleskey, creative technologist, in a conversation about how genAI has influenced pharma marketing and life sciences, and advice for applying AI in the real world.

05|07|24

What If You Could Supercharge Your Brand Plan?

Do you ever wonder what brand planning would be like if there was no budget, no naysayers and no restrictions? Use the power of "what if" to supercharge your brand plan. Learn more in our latest blog.