October 29, 2021

New Intouch Short Film Envisions the End of Plaque Psoriasis

Illustration showing woman sitting outside at cafe table, a man and another woman approaching

Plaque psoriasis is a chronic autoimmune condition that affects approximately 6.7 million U.S. adults, and almost 80% of patients who have it present with mild to moderate severity. It appears on the skin as patches of thick, red, scaly skin. It’s also painful and itchy, and frankly, something that makes those who have it want to hide themselves away when flare-ups appear. There’s no cure for plaque psoriasis yet, but that doesn’t mean there won’t be.

In the spirit of hope, and in honor of World Psoriasis Day — which is today — Intouch creatives Sara Blank, Diana Krulik Bentzen, Chris Vallesky, Ron Larson, Ivan Blotta, and British Randle, led by executive director of craft, Nicholas Capanear and chief creative officer Susan Perlbachs, created a beautifully quiet, animated film for Psoriasis Cure Now, a patient-run organization launched in 2005 to “increase research funding for psoriasis and psoriatic arthritis, to educate opinion leaders and the general public about the seriousness of psoriatic disease, and to inspire and support patients and their loved ones to live their best lives despite psoriasis.”

The film, The Last Plaque, envisions a day when plaque psoriasis is eliminated, freeing sufferers to get back to the lives they’ve been missing. Accompanied by soothing music, several vignettes show psoriasis sufferers uncomfortably moving through everyday situations many of us take for granted — shopping for a bathing suit, hanging out by the pool, taking a yoga class — until the last plaque leaves. You can learn more about plaque psoriasis and check out the film here.