October 11, 2019

Intouch Offices Celebrate National Hispanic American Heritage Month

National Hispanic American Heritage Cover

Each year since 1988, National Hispanic American Heritage Month is celebrated between September 15 and October 15. The month is meant to honor the generations of Hispanic Americans who have positively influenced and enriched the United States and its society. As part of Intouch’s commitment to ensuring an inclusive and diverse work culture, our New York, Chicago, Kansas City and Boston offices recently got in on the celebratory action with Hispanic-themed happy hours that featured food, drink, musical performances and educational posters featuring Spanish words with English translations.

The theme for our happy hours was “Lengua Brava” (pronounced lenhg-gwah brah-bah), or “brave tongue,” and was meant to capture the collective pride in Hispanic/Latinx identity and culture in the face of daily pressures to shrug off a rich heritage and assimilate into white American culture.

For our first-ever Hispanic Heritage Month celebration,” said Antonio Rivera, associate director of Intouch’s Inclusion and Diversity Alliance, “it was important that we celebrated the diversity within the Hispanic and Latinx community, since many times, they are seen as a homogenous group.

Why not begin the month on September 1? September 15 was chosen as the official start to the month because it’s the anniversary of independence for Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua; Mexico and Chile’s independence days are September 16 and September18, respectively; and Columbus Day or Día de la Raza, is celebrated in mid-October. In the United States, Día de la Raza – which actually has many different names, depending on which Latin American country is celebrating — has served as a day of mobilization for Latino activists.

To learn more about National Hispanic American Heritage Month and contributions from the Hispanic/Latinx community, check out this very comprehensive site sponsored by the Library of Congress.

Also, if you’re interested in working in a diverse, inclusive environment, check out our jobs page