Inclusion & Diversity Blogs
Celebrating Black History Month
EVERSANA INTOUCH is once again celebrating Black History Month this February! In addition to focused events and hearing from team members in live roundtable discussions, we opened the floor to Black colleagues about what this month means to them personally, Black historical figures they resonate with and more. Their gracious responses are below!
The Issues That Matter Most in 2023: Equity
Equity is one of the five issues EVERSANA INTOUCH has identified as critical to success in 2023. Learn more!
Defusing the Ticking Lyme Bomb
In partnership with The Lyme Alliance and Dr. Crystal Barnwell, Intouch has developed the Lyme Bomb Detector, a new AI-powered app to help aid in the recognition and diagnosis of Lyme disease, particularly in people with darker skin.
How Pharma Can Help Marginalized Patients Gain and Maintain Medication Access
Here, we look at three ways pharma brands can help bridge the gap for those who often are disproportionally affected by chronic conditions.
Intouch Closes Hispanic Heritage Month With Two Conversations About Race
Our Inclusion + Diversity Alliance gave us more food for thought this year, with its 2-day “Confrontando Colorism” series. Check out what we discussed and learned!
Intouch Chats With MM+M on Recent Breast Cancer Project
The industry pub recently spoke with two Intouchers behind the “Erase the Line” campaign, which is designed to combat healthcare disparities Black women face. Read on to learn more.
Intouch Steps Up to Combat Healthcare Disparities Faced by Black Women
Every woman’s health should be taken seriously, but Black women’s healthcare needs are often dismissed or ignored. Find out how we helped build a platform that empowers them to seek the care they deserve.
Level Up Your Brand’s Approach to Hispanic Audiences
There’s a spectrum of audiences to whom pharma communications need to appeal, and it’s the right time to reflect our society’s sophisticated diversity.
Checking the Mirror: How We’re Doing at Diversifying Intouch
Find out how Intouch is doing, and how we’ll continue to work toward ever-greater diversity among our ranks.
Inclusive Marketing: 7 Considerations for Reaching Underrepresented Audiences
Consumers are flocking to brands that mirror real-world demographics, and marketers who continue to exclude and stereotype are doing so at their own risk. How is your brand ensuring inclusivity in its marketing efforts?