Recently, Ad Forum published an article highlighting five campaigns it found to be “Raising the Bar for Health Equity in Advertising.” One was our ongoing work with The Chrysalis Initiative, a nonprofit working to eliminate racial disparities in breast cancer treatment.
This alliance dates back to 2021, but in 2023, as Fierce Pharma put it, we “roared back from rejection to craft a Cannes-winning campaign hospitals couldn’t ignore.”
This campaign will be the focus of a Cannes Lions webinar on Wednesday, December 6, at 12pm Eastern. The session, “Health and the Health-Conscious Consumer,” will feature Susan Perlbachs, Chief Creative Officer; Nick Capanear, Managing Director, Executive Creative Director; and Ivan Blotta, Group Creative Director, Head of Art.
As Cannes put it: “Brands both inside and outside the traditional health and pharma space are adopting a range of creative approaches to help people lead healthier lives. Together, let’s dive into Cannes Lions Health and Pharma Winners with insights from jurors, speakers and spotlighting star performers.”