March 25, 2020

Insights From Pharma Marketers During the Early Weeks of COVID-19

COVID Molecule

Intouch is committed to sharing information about how the pharma marketing industry is adapting to challenges presented by COVID-19, as well as how Intouch Group and its affiliates can help clients work within the evolving parameters we face. In that spirit, our sister affiliate, Intouch B2D, recently asked clients large and small, “What are you experiencing in the early stages of COVID-19?”

This post from B2D brings an enterprise lens to the themes impacting clients across the board, including non-personal promotion, gaps in marketing infrastructure, shifting priorities and how medical and regulatory reviews are changing in a locked-down world. 

For more insights from Intouch on how the novel coronavirus and COVID-19 are impacting pharma marketers, go here.