September 7, 2023

Re-Imagining Promotional Medical Education: A New POV

Female doctor and female patient view an iPad

Promotional peer-to-peer medical education is a mainstay for all robust life-sciences brands — but unfortunately, too many marketers have an outdated impression of what it is and what it can do!

Too often, it’s a generation out of date. Smart brands know better, though, and understand that this is an efficient, effective, but often-unheralded way to give a new brand a solid foundation, get a leg up in a crowded field, or power an aging brand.

In this POV, we define successful promotional medical education, talk about what it includes, note what pitfalls to avoid, and explain exactly what’s on the line for your brand. Download it free here!