Medical Communications Blogs


New Approaches to Physician Engagement

Is your brand being communicated to HCPs in an effective way? Dr. Joe Wellington, one of our medical communications experts, shares new approaches to HCP engagement to drive brand credibility, relevance and impact in this recent blog.


Scaling HCP Engagement With Modular Content for Medical Affairs

Discover the benefits and challenges of implementing a modular content strategy in medical affairs, and learn how an end-to-end omnichannel model can address and scale HCP engagement.


Promotional Medical Education: It’s Not What It Used to Be

Promotional medical education includes traditional tactics that have worked for decades, but smart brands know that today, it also comprises more advanced educational elements as well as novel ways to deliver information. We explain and give examples in this latest blog.


Re-Imagining Promotional Medical Education: A New POV

Too many marketers have an outdated idea of what promotional medical education is. In this new POV, we explain what it can be - and what it can do - today!


Modern MedComms: Translating Science into Engagement (for Today’s HCP)

MedComms or promotional peer-to-peer education, is an essential discipline for brands to educate HCPs and facilitate clinical conversations with diverse stakeholders. But how do we translate that into value for your brand? Learn more in this blog.