MedComms Blogs


Promotional Medical Education: It’s Not What It Used to Be

Promotional medical education includes traditional tactics that have worked for decades, but smart brands know that today, it also comprises more advanced educational elements as well as novel ways to deliver information. We explain and give examples in this latest blog.


Re-Imagining Promotional Medical Education: A New POV

Too many marketers have an outdated idea of what promotional medical education is. In this new POV, we explain what it can be - and what it can do - today!


Modern MedComms: Translating Science into Engagement (for Today’s HCP)

MedComms or promotional peer-to-peer education, is an essential discipline for brands to educate HCPs and facilitate clinical conversations with diverse stakeholders. But how do we translate that into value for your brand? Learn more in this blog.