April 18, 2024

Adobe Summit 2024 and the Realities of AI

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Adobe Summit is the tech behemoth’s annual conference, where the company not only showcases its capabilities and innovations, but also hosts wider discussions of how digital marketing is changing in the face of technological and societal evolution. Many summaries of the meeting and its sessions are available, but you probably want more than that. What does it all actually mean? What are the implications of these advances for life sciences marketers? To that end, the EVERSANA INTOUCH expert team who attended Adobe Summit synthesized the concepts they saw playing out and are providing their insight as to what it means for our work, now and in the months to come.