January 9, 2024

AI IN LIFE SCIENCES MARKETING: Execs Dish on the Potential Benefits and Perceived Barriers


Artificial intelligence is reshaping how the world lives and works. But what does this mean, specifically, for marketers in the life sciences industry? How is it changing our jobs? How do we want it to? And what are the roadblocks we’re meeting as we try to implement AI solutions?

At EVERSANA INTOUCH, we’re pharmatizing AI – and to do that optimally, we needed to know exactly what the biggest desires and barriers are.

In late 2023, we spoke with 30 life-sciences marketers. Over hours of discussions, we learned what their priorities were, what they hoped to achieve by using AI solutions, and what difficulties they were facing, and expected to face, in putting these new solutions to work in their organizations.