The way healthcare professionals and patients discover information is changing – and changing fast. In a recent article for Med Ad News, Dan Gandor explores why the old “search, click, visit” model no longer hits the right notes and how pharma marketers must adapt to stay in tune.
“For pharma, this is not a small shift in key. It is a complete rewrite of how audiences experience content.” – Dan Gandor, EVP, Head of Omnichannel and Digital Transformation
In the article, Dan highlights three critical shifts and important insights that pharma marketers should put into practice immediately.
So, what’s the bottom line?
- Discovery is dynamic
- Influence is shared
- Attention is earned through resonance, not repetition
Marketers who balance human authenticity with machine precision will create experiences that truly move audiences. Want to learn more?
Read the full article on Med Ad News.