Adobe Summit 2026 highlighted a major shift in AI, uncovering new implications for how marketing gets done in pharma.
Our latest POV from our team that attended this year’s summit explores what this shift means and how pharma marketers can start preparing for what’s next. Readers will gain insight into:
- What agentic AI is and why it matters for pharma marketing
- How AI is reshaping content workflows and expectations for speed
- Key considerations around governance, oversight and risk
- The growing importance of trust in an AI-driven experience landscape
- Practical ways to begin preparing your organization
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