April 11, 2019

Intouch Brings Home Gold for Eylea’s “A Beautiful Pair”

Image of Eylea Banner

Recently, we had the pleasure of seeing our work named among the top 10 creative campaigns, and by an industry peer! Intouch and Regeneron’s A Beautiful Pair is a comprehensive direct-to-consumer (DTC) campaign that features a stop-motion-animated television commercial, plus print, paid media and more. The campaign is designed to inspire and empower patients who have diabetic macular edema (DME) to take an active role in managing their disease. DME is a complication of diabetic retinopathy, the most common eye disease caused by diabetes. In DME, the macula swells with fluid leaked from the damaged blood vessels.

What we didn’t mention directly at the time was that A Beautiful Pair earned a multichannel gold award at the 2018 Pharma Choice Awards. The news isn’t brand new, but we’re still celebrating.

Cheers to everyone who worked on A Beautiful Pair — great work gets recognized!