Content Marketing Blogs


Who Won the Super Bowl and More Importantly Why?

In this blog, John Kenny, EVP, Managing Director, Strategic Planning, analyzes which brands stood out in the Super Bowl LVIII commercials and why.


Timing Isn’t (Quite) Everything: How to Achieve Content Velocity

It doesn’t matter if you have the best ideas if nobody knows about them. But how do you gain visibility? Check out these four tips for pharma marketing success.


On Speakers Programs and PhRMA’s Updated Ethics Code

Learn about the updates and how Intouch develops memorable and impactful speaker programs while staying within the guardrails.


How Modular Content Can Up Your Marketing Game – A Whitepaper

As demand for more and more digital content grows, a modular approach offers a way to manage the need for speed. Learn what it is and how to do it, here.


Marketing to HCPs as We Emerge From the COVID-19 Pandemic

In the face of relentless trauma, how can pharma more effectively convey important information while also building, improving, and sustaining relationships with HCPs as they care for patients? An Intouch MD weighs in.


Intentional Technology – A Central Theme of SXSW 2021

When even the SXSW tech crowd is feeling burned out on technology, you know it's a trend to pay attention to. Find out what we learned about the intentional use of tech, and what it means for healthcare brands.


Intouch Creatives on Super Bowl LV Ads: From High Fives to Face Palms

What was eye-roll inducing and what was inspiring? What was fire, and what was an abysmal flop? We asked several Intouch creative leads to give us their thoughts on the winners and losers this year -- opinions may vary -- check out their responses here.


Three New Campaigns Seek to Get Patients Back to the Doctor’s Office

Getting patients in front of HCPs for diagnosis, treatment, and care management continues to be challenging. Here, we look at three campaigns' efforts to help patients understand why, and how, to continue getting the care that they need.


Intouch Wins Big at KC Addys With 5 Creative Awards

Intouch has earned many awards over the years, but this time our creative chops get recognition outside the world of pharma. Read on to learn more!


Why Storytelling Matters in Pharma Marketing

Two of Intouch's own -- group creative director Charley Aldridge and senior VP, medical director David Mustalish, MD -- recently spoke with the folks at PharmaVOICE about the value of storytelling in pharma marketing.

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