January 16, 2020

Why Storytelling Matters in Pharma Marketing

Photo of two women talking

Storytelling has been around for thousands of years — it’s how humans have relayed histories, illustrated life lessons to younger generations, shared important information like where to find the largest herds of animals for hunting, and even where and how to find and use health remedies in nature. In the modern world, people still connect with stories — because they often can see themselves in the characters. But today’s storytelling doesn’t just belong to the realms of filmmakers, playwrights or authors; it’s a technique (and skill) marketers should be using, too. Two of Intouch’s own — group creative director Charley Aldridge and senior VP, medical director David Mustalish, MD — recently spoke with the folks at PharmaVOICE about the value of storytelling in pharma marketing. Read on to learn more.