February 3, 2022

Celebrated International Ad Pub Names Intouch a 2021 Top 5 Creative Agency

champagne glasses

When a lauded, globally circulated industry magazine known for obsessively curating the best in advertising names your company a 2021 Top Five Creative Agency – and one of the top 15 in the world – you have no choice but to share the news.

Lürzer’s Archive (aka, Archive) has been featuring best-in-class creative in its pages for nearly 40 years, and in 2021, it showcased Intouch work 11 times! Highlighted campaigns include:

  • The Last Plaque, a short, animated film that imagines a day when plaque psoriasis is eliminated, freeing sufferers to get back to the lives they’ve been missing. Accompanied by soothing music, several vignettes show psoriasis sufferers uncomfortably moving through everyday situations many of us take for granted — shopping for a bathing suit, hanging out by the pool, taking a yoga class, until the last plaque leaves. You can learn more about plaque psoriasis and check out the film here.
  • Ticking Lyme Bomb, a gritty, cringe-inducing campaign for the Global Lyme Alliance featuring a Mothra-sized tick covering a large swath of New York’s Central Park. The message? Lyme disease, which can be contracted from the bite of a deer tick, isn’t just a rural or suburban problem anymore.
  • Erase the Line, a campaign for The Chrysalis Initiative that “provides Black women (and other disparate groups) with the tools to recognize and address racism in their cancer care, including 1:1 coaching, accessing resources and a patient community, and viewing a patient-curated provider directory — all with the purpose of erasing the line of inequality in breast cancer care.”

Archive is known to feature only the most interesting, striking campaigns being produced globally. It’s wonderful that Intouch is being recognized as part of that creative, craft-driven, international club.” ~ Susan Perlbachs, Chief Creative Officer

Collage of Intouch Group creative campaigns featured in Lurzer's Archive

Archive also recognized Intouch for copywriting in its campaign, Fierce for Conner, which was part of a record-breaking fundraising effort for a boy with Duchenne muscular dystrophy, an incurable and fatal genetic disorder.

“No matter how great our ideas are, no matter how clever our messaging is, no matter how much customer insight we bring to the table, our campaigns live and sometimes die on how effectively they can draw in and inspire their audiences. And doing that takes craft.” ~ Nicholas Capanear, SVP/Executive Director of Craft

Ranking by Archive is based on the number of agency campaigns published in the magazine over the course of a year.