April 6, 2018

Blending Old and New, SXSW 2018 Finds Power With the People

Banner of SXSW

South by Southwest (SXSW) 2018 has come and gone, but there are still timely takeaways from the sessions Intouch team members attended last month.

The concept of decentralization rose above all to become the encompassing ideology emerging from SXSW 2018. The overall idea – the increasing popularity of the dispersal of authority, away from a central body and toward the empowerment of individuals, seemed to inform and bring forth many of the other concepts seen throughout the week:

  • Listening in order to more effectively change behavior
  • Data-driven technology developments like artificial intelligence
  • The increasing popularity of location-aware tech
  • How vital new types of partnerships will be to help pharma remain relevant

Download the complete recap to learn more!