April 14, 2023

Build or Buy? Increasing — Or Outsourcing — Your Marketing Capabilities

Close-up of chess board and person holding chess piece

When does it make sense to invest in the time, tools, and talent to create or strengthen internal capabilities in your organization?

When does it make sense to work with an external partner to gain specialized ability rapidly, and augment your team without major structural changes and long-term commitment?

Every situation is unique, and there are compelling reasons to do each, at different moments.

In the latest POV from EVERSANA INTOUCH, we share the pros and cons, considerations, and questions that organizations need to discuss when they evaluate whether to “build or buy” to develop their marketing capabilities. Click below to directly download the POV in full.