Strategic Planning Blogs


Peanut Butter & Chocolate, Strategy & Creative: Perfect Pairings

Suzanne Martinez, Group Director, Strategic Planning, EVERSANA INTOUCH Proto, explains how two already-great things can be better together than they are separately.


What’s It Like on the Clio Jury?

CCO Susan Perlbachs explains what it’s like to be a jury member for the advertising industry’s most prestigious awards, the Clios.


Five Themes to Consider for Your Strategic Planning 

John Kenny, SVP of Strategic Planning, unveils the five key themes that were the focus of 2022’s annual internal brand-planning conference.


Look Who’s Talking! Catch Up on Expert Opinions 

It’s been a busy start to 2022, hasn’t it? In case you missed anything, we’ve rounded up what our experts have been explaining for you lately, so you can catch up here.


It’s National Doctors’ Day, But What Is Your Brand Doing to Help Them in Their Work EVERY Day?

It’s a simplification to say that the 1 million-plus physicians currently working in the United States are exhausted from the past two years. Now more than ever, they need concise, relevant communications to meet the needs of patients. Learn how your brand can help.


Why Pharma Marketing Is Like 3-D Chess

The labyrinth of customers — each with different and often contradictory needs — can mean big marketing challenges. But time-tested solutions to engage relevantly can optimize the sales and marketing mix. Learn more from an Intouch strategy expert!


The Year Ahead: Insights From the DHC and Industry Executives

Execs from Novartis, Otsuka, and e-Healthcare Solutions met to discuss what concerns them most this year. Find out if your brand’s priorities line up!


Intouch Expert Talks With MM+M on Preparing for the ‘New Not-Normal’

Find out what Intouch B2D’s SVP, client services director, Shane Mayer, thinks healthcare marketers must do to give today’s audiences what they want and need.


A SpaceX Philosophy to Launching in Pharma

What’s rocket science got to do with cost-effective pharma product launches? The experts at EVERSANA have the answers. Read on and then get the complete white paper, which features 10 real-world examples of how NOT to launch.


2022 Pharma Marketing Trend to Watch: Musical Chairs

The Great Resignation and other factors are changing the makeup of every group within pharma marketing. Learn more about how to thrive despite this trend from the experts at Intouch.

Load More Posts