Strategic Planning Blogs
07|11|24
5 Key Trends Shaping Healthcare and the Customer Experience
Brand planning in the pharmaceutical industry is a complex and strategic endeavor, involving numerous stakeholders to develop an effective road map for the upcoming year. This process is essential for maximizing a brand’s potential in a competitive market, yet it can often be challenging and overwhelming. However, with the right insights and strategies, it doesn’t have to be.
06|27|24
Beyond the Data: Unleashing Creativity in HCP Marketing
Most healthcare marketers believe that the best way to break through is by way of cold, hard medical claims over creative assets such as taglines, distinctive visuals and sonic branding. However, our research suggests that these distinctive assets are crucial for brand recognition among HCPs. In other words, your brand’s distinctive assets matter as much as your brand’s clinical data. Access the POV to learn more.
05|23|24
Leveraging Generative AI in Brand Planning
The integration of generative AI into brand planning within the life sciences sector is a burgeoning trend. Yet findings from our second annual survey of brand planning executives indicate that less than half are currently leveraging or intending to leverage generative AI for brand planning in 2024. Access our whitepaper for survey insights and get recommendations to harness AI in your brand planning.
05|10|24
ICYMI: FUEL 2024. Transform Tomorrow.
In case you missed it, we've rounded up the top takeaways from our FUEL brand planning conference that pharma marketing teams should know as they navigate and prepare for brand plans.
05|07|24
What If You Could Supercharge Your Brand Plan?
Do you ever wonder what brand planning would be like if there was no budget, no naysayers and no restrictions? Use the power of "what if" to supercharge your brand plan. Learn more in our latest blog.
04|30|24
Smart Market Access: The Top 3 Market Access Mistakes and How to Fix Them
When market access strategy and stakeholder engagement is done right, market-shaping efforts and pre-commercial market readiness help to define the appropriate place for a new brand both before and at launch. Download the POV to learn three critical market access mistakes and how to fix them.
04|08|24
Digital Humans: Where Technology and Humanity Converge for a Healthier Future
In the dynamic realm where technology meets humanity, digital humans emerge as catalysts for a healthier future. With endless opportunities for innovation and advancement, these AI-driven entities are reshaping education, research and training in the life sciences industry.
08|28|23
How Pharma Brands Grow: Branding in a Performance Marketing World
Get new research insights and learn what makes a pharma brand grow in a world of brand and performance marketing.
06|08|23
Why Fighting Cancer Requires Creativity. Observations from ASCO 2023
ASCO 2023 brings together the best minds and the brightest ideas in oncology. Learn how observations from the event are shaping brand strategy.
04|14|23
Build or Buy? Increasing — Or Outsourcing — Your Marketing Capabilities
When does it make sense to build your own team internally, and when does it make sense to outsource certain capabilities to partners? In the latest POV from EVERSANA INTOUCH, the pros and cons of each approach -- and when to do each -- are broken down and considered.