Strategic Planning Blogs

08|28|23

How Pharma Brands Grow: Branding in a Performance Marketing World

Get new research insights and learn what makes a pharma brand grow in a world of brand and performance marketing.

06|08|23

Why Fighting Cancer Requires Creativity. Observations from ASCO 2023

ASCO 2023 brings together the best minds and the brightest ideas in oncology. Learn how observations from the event are shaping brand strategy.

04|14|23

Build or Buy? Increasing — Or Outsourcing — Your Marketing Capabilities

When does it make sense to build your own team internally, and when does it make sense to outsource certain capabilities to partners? In the latest POV from EVERSANA INTOUCH, the pros and cons of each approach -- and when to do each -- are broken down and considered.

02|23|23

Handling Economic Uncertainty: The Focus Pharma Marketers Need

Patients, marketing teams, and smaller organizations are feeling the pinch of economic uncertainty, despite pharma's historic economic sturdiness. We explain the dual-pronged focus that pharma marketers need to both handle difficult times, and to set themselves up for longer-term success.

01|27|23

The Issues That Matter Most in 2023: Equity

Equity is one of the five issues EVERSANA INTOUCH has identified as critical to success in 2023. Learn more!

01|05|23

Agency Leaders Forecast 2023 in Med Ad News Series

EVERSANA INTOUCH leadership were featured throughout Med Ad News' annual Healthcare Agency Roundtable, which asks industry leaders for their opinions on a variety of topics.

08|23|22

Peanut Butter & Chocolate, Strategy & Creative: Perfect Pairings

Suzanne Martinez, Group Director, Strategic Planning, EVERSANA INTOUCH Proto, explains how two already-great things can be better together than they are separately.

06|27|22

What’s It Like on the Clio Jury?

CCO Susan Perlbachs explains what it's like to be a jury member for the advertising industry's most prestigious awards, the Clios.

05|19|22

Five Themes to Consider for Your Strategic Planning 

John Kenny, SVP of Strategic Planning, unveils the five key themes that were the focus of 2022's annual internal brand-planning conference.

04|19|22

Look Who’s Talking! Catch Up on Expert Opinions 

It’s been a busy start to 2022, hasn’t it? In case you missed anything, we’ve rounded up what our experts have been explaining for you lately, so you can catch up here.