The Digital Health Coalition’s (DHC) December newsletter spotlights year‑end trends and predictions for 2026, featuring insights from 18 industry leaders, including Susan Perlbachs, Chief Creative Officer and Dan Gandor, EVP, Head of Omnichannel & Digital Transformation. Some of their key perspectives include:
- What changed in 2025: AI moved from pilot to production inside creative and optimization workflows, streaming video outpaced linear TV and brands doubled down on data quality
- What’s most exciting for 2026: Technology is enabling more authentic, empathetic engagement – unifying identity across HCP and DTC strategies and supporting continuous connection over one‑off campaigns
- What’s concerning: Over‑automation and the need to preserve human judgment; privacy and trust amid evolving regs and volatility in policy and measurement standards
- Where growth is headed: AI‑driven transformation (from efficiency to new models), identity harmonization and taking DTP from pilots to production
To discover more of their insights and how to apply these trends toward a winning brand strategy in 2026, register now for our January 28 webinar, “Mind + Machine: How 2026 Brands Win the Future of Pharma Marketing.”
Explore DHC’s full 2025 Year-End Trends report here.