December 13, 2023

First and Third-Party Cookies – Privacy Implications on Paid Media

In the dynamic realm of digital marketing, leveraging first-party and third-party cookies is akin to navigating uncharted territories. And while these data sources have long been the bedrock of digital strategies, the landscape has drastically shifted with the surge in privacy legislation.

In this POV, we outline how valuable data from first-party and third-party cookies fuel your paid media strategy as well as your larger digital ecosystem. Packed with actionable insights, the POV offers strategic recommendations to help brands navigate the ever-shifting privacy legislature successfully.

Download your guide to stay ahead in the digital terrain!