Dan Gandor, EVP, Head of Omnichannel and Digital Transformation, is leading the conversation on what modern pharma marketing should look like. In a recent article in Pharmaceutical Commerce, he shared his insights on how omnichannel strategy has evolved, from fragmented tactics to orchestrated, customer-first experiences.
In the piece, Dan challenges the industry to embrace this integrated style of work, where every team, tactic and touchpoint contributes to a unified, human-centered journey. He shares four pillars for success:
- Putting the customer at the center
- Capturing insights at every touchpoint
- Powering personalization with data
- Orchestrating journeys that deliver impact
This vision is a reflection of our own approach, powered by platforms like EVERSANA ORCHESTRATE™, ACTICS® and TEDAVI.