Mental Health – A Central Theme of SXSW 2021
The pandemic has been more widespread and enduring than any disaster in living memory, and it's taking a toll on our psyches. How can healthcare and healthcare brands help?
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Intentional Technology – A Central Theme of SXSW 2021
When even the SXSW tech crowd is feeling burned out on technology, you know it's a trend to pay attention to. Find out what we learned about the intentional use of tech, and what it means for healthcare brands.
Addressing Inequity – A Central Theme of SXSW 2021
As healthcare marketers, we have both power and responsibility to create changes in the system to make it more equitable for all. Find out what we learned at SXSW this year, and how your brand can be more inclusive -- and helpful for all -- from day one.
Service Design & Digital Medicine: An Intouch Case Study
Service design is a practice originally developed for the travel, hospitality, and restaurant industries. Find out how this approach can be successfully applied to pharma marketing to improve relationships and ensure patients get the treatments they need.
Does Russia’s Sputnik Vaccine Twitter Account Offer Promise or Propaganda?
Intouch Group's Wendy Blackburn and Justin Chase spoke with Fierce Pharma about the country's social media approach to vaccine promotion.
Why AI Equity Is the Next Step for Transformational Pharma
Artificial intelligence is here to stay, and it has the potential to improve health outcomes when done right. But is the data informing your AI biased? How can you know, and what can you do about it? Intouch's VP of innovation, Abid Rahman, shares insights and advice.
Intouch Lives to Learn … and Teach
Summer is around the corner, and that means it's time for more learning! Read on to find out about our free copywriting class, plus 2021 internship opportunities at Intouch. Don't miss out!
HCPs Need More From Digital Pharma: Research Shows Dissatisfaction, Offers Insights
When it comes to engaging HCPs online, the old ways aren’t cutting it. How is your brand helping them get the information -- and the experience -- they want, when they want it?
The Now and the Next: Advice for Pharma Marketers in the New Normal
No time to read our comprehensive whitepaper on thriving despite the challenges the pandemic has brought? John Kenny, Intouch's strategic planning guru, has the key takeaways.
7 Tips to Succeed at Virtual Conference Booths in 2021
Virtual conferences are here to stay. Learn what works and what doesn't when preparing for your brand's next virtual event.
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