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Med Ad News recently released its annual healthcare agency roundtable edition, which features a Q&A with leadership of the 2020 Manny Award winners. Six Intouch execs shared their thoughts on industry trends and what they expect to see in 2021.
TV viewing habits have changed, yet pharma still has a traditional advertising mindset. The good news: promising alternatives offer the same reach, with more precise targeting and better ROI. Here, Intouch EVP Justin Chase talks with PharmaPhorum about how to make the evolving media landscape benefit your brand.
Getting patients in front of HCPs for diagnosis, treatment, and care management continues to be challenging. Here, we look at three campaigns' efforts to help patients understand why, and how, to continue getting the care that they need.
Get a sneak peek at our soon-to-be-released whitepaper, “The Now and the Next in Pharma Marketing: Research and Insights to Innovate in a New Normal" at the virtual Re:Imagine Pharma Marketing conference!
The presidential election is around the corner, and several key issues are in play, regardless of who wins. From drug pricing to DTC to disparities in healthcare and more, we drill down to what matters for pharma.
The virtual Pharma Marketing USA conference was held recently and comprised two days of programming on “ensuring transformation continues after COVID-19.” We found that six themes resounded across the sessions, including omnichannel, the evolving role of the rep, digital success and more.
In part two of this series on creating successful chatbot interactions, we talk about how to elevate your customers’ experience even further, with personalized dialog, entertainment at the right time, and the utmost attention to details.
Robots are no longer the stuff of science fiction, and as more brands adopt conversational AI, some key considerations can enhance the chatbot user experience. In part one of this two-part series, we’ll talk about chatbots, human users, and live agents, and offer several tips for success.
Today, the voices of influencers are vital. They can be gatekeepers to their audiences and authenticators of brand messaging, serving as extended voices of a brand. So how can pharma work well with health influencers, and to do so with expert precision? Find out here!
In this post, we showcase just a few of Intouch's talented employees who are making the most of the pandemic. From content creation to painting, plant-raising and house-flipping, and more, there's something for everyone!
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