October 20, 2023

“In AI We Trust”: What Dreamforce 2023 Offered Life Sciences Marketers

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This year’s Dreamforce conference – the annual gathering for Salesforce, one of the main providers in commercial marketing and sales technology for the Health & Life Science (HLS) industry – was bigger and more innovative than ever. But what news will matter most for health & life sciences companies?

An EVERSANA INTOUCH team attends each year to get the latest on the technologies coming to market and to get inspired on the best ways to use them for our clients. At Dreamforce 2023, we focused on key elements that will drive innovation over the next two years.