August 12, 2019

Intouch’s Justin Chase on the Potential of AI in Pharma Marketing

Image of strings of light, seen from below

It’s still early days for artificial intelligence (AI) in the pharma and healthcare space. So much depends on navigating the regulatory environment, yet great strides are being made … they’re just not quite as sexy as, say, a chatbot or what IBM once promised Watson would be.

To learn more about what Intouch’s Justin Chase, EVP of innovation, and other pharma marketers see as the behind-the-scenes benefits of AI, check out this special feature from PharmaLive.