April 5, 2019

Top Trends for Pharma Marketers From South by Southwest 2019

SXSW 2019 Promotional Poster

From 3-D printed sushi to sloth-led meditation, from freshman politicians like Alexandria Ocasio-Cortez to octogenarian entertainers like Frank Oz, the Intouch team found all kinds of inspiration at SXSW this year. But the connect-the-dots moments, in which trends arise between disparate sessions, are what we really come for.

At SXSW 2019, we saw three powerful overarching concepts emerge:

  • The consumerization of healthcare.
  • The pressing need for data reformation.
  • The crisis of trust and loneliness.

This recap, compiled and produced by the team who attended this year’s conference in Austin, brings all our insights about what pharma marketers need to keep in mind this year — and beyond — together in one place!

Download the complete recap now.