With the rapid spread of Coronavirus disease 2019 (COVID-19) throughout the United States, many pharmaceutical companies are being forced to prepare for a scenario in which their sales representatives cannot visit healthcare providers (HCPs) and patients are limited in their ability to visit healthcare facilities. This infographic looks at how telehealth services can play an important role during this health crisis.
The outbreak of the coronavirus/COVID-19 is causing structural and operational changes to the way healthcare and pharma marketing functions in the United States. Changes will likely have a long-lasting impact on how pharma brands approach their marketing strategies. Pharma companies must look to new technologies and change their marketing strategies in order to adapt to this new landscape.
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Sources
- JAMA, Nov 27, 2018. Trends in Telemedicine Use in a Large Commercially Insured Population, 2005-2017 (Source)
- AAFP, May 14, 2019. Survey, FP Expert Agree: Interest in Telehealth on the Rise (Source)
- American Well Telehealth Index: 2019 Physician Survey (Source)
- American Well Telehealth Index: 2019 Physician Survey (Source)
- JAMA, Nov 27, 2018. Trends in Telemedicine Use in a Large Commercially Insured Population, 2005-2017 (Source)
- JAMA, Nov 27, 2018. Trends in Telemedicine Use in a Large Commercially Insured Population, 2005-2017 (Source)