Innovation Blogs


How Will Generative AI Change Pharma? Faruk’s Here to Explain

Faruk Capan, CEO of EVERSANA INTOUCH and Chief Innovation Officer of EVERSANA, has been interviewed by many life-sciences journalists recently about the promise of generative AI like ChatGPT. We round up a few of the recent articles for you here!


Staying Ahead of the Game in Web3: Our Latest Hackathon Win!  

Yet another Web3 hackathon win (by Jacob Shepherd, Jeff MacFarland, and Craig Johnston) demonstrates the leadership position that EVERSANA INTOUCH has in this exciting field!


Always In Beta: Building a Culture of Innovation

The Marketoonist, Tom Fishburne, recently spoke to us about how to break free from what's holding you back from innovating!


What’s It Like on the Clio Jury?

CCO Susan Perlbachs explains what it's like to be a jury member for the advertising industry's most prestigious awards, the Clios.


Five Themes to Consider for Your Strategic Planning 

John Kenny, SVP of Strategic Planning, unveils the five key themes that were the focus of 2022's annual internal brand-planning conference.


Intouch Innovation Expert Talks QR Codes & Pharma Marketing

QR codes are everywhere these days, but what good are they for pharma marketers? Intouch innovator Andrew Grojean has the answers.


The 4 Questions Clients Ask About NFTs

As terms like “NFTs” and “metaverse” grab more headlines, our clients are wondering what their health industry-related applications might be. Find out where Intouch innovation expert Andrew Grojean thinks these digital assets fit in pharma marketing.


The Rise, Fall, and Rise Again of QR Codes – Why Pharma Marketers Should Care

There's debate about the staying power of QR codes, but at Intouch, we think they're here to stay. Find out what healthcare brands need to know.


Take Out the Garbage: 4 Ways to Ensure Equity in Healthcare AI

Data and AI scientists must strive to eliminate bias from anything that touches patient care. Find out how, from Intouch AI expert Abid Rahman.


The Future of Virtual Conferences: Intouch Looks at ASCO

A great deal of creativity and investment went into 2020 virtual conference efforts, so what comes next? Get Intouch's takeaways from one of the world's largest cancer research meetings to make sure your brand gets it right going forward.

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