Healthcare Marketing Blogs
09|17|25
Decoding the Future of Healthcare: What Patients Want from Their Digital Health Experience
What do patients really want from their digital health experiences? At Fierce Pharma Week 2025, industry leaders tackled this question head-on. Dan Gandor, EVP, Head of Omnichannel & Digital Transformation, delivered a compelling vision for the future, one that places patient needs and expectations at the heart of innovation.
09|10|25
Why Influence Is the New Front Door in Pharma
We’re no longer living in a mass media world—we’re living in a trust economy. That’s the powerful message from Susan Perlbachs, Chief Creative Officer, in her latest article for Med Ad News (PharmaLive). Read more to discover how influence is reshaping the future of pharma marketing.
08|28|25
Marketing in the Age of Uncertainty: Preparing for a Post-DTC World
As proposed legislation threatens to ban direct-to-consumer (DTC) pharmaceutical advertising, our experts offer a timely perspective on how pharma marketers can navigate this evolving landscape. In an era defined by regulatory uncertainty and shifting patient expectations, this POV outlines actionable strategies to stay compliant, connected and competitive. Download the POV to discover how marketers can lead the next chapter of healthcare engagement with agility and purpose.
08|11|25
The Soul of Innovation: Transforming Life Sciences Through Human-Centered Ingenuity
The most effective healthcare marketing doesn’t just inform, it connects. In today’s fast-paced digital world, AI delivers speed and precision, but when paired with human creativity, it becomes a powerful storytelling tool that truly resonates. We’re proud to be featured in Adobe’s blog for using AI to amplify the human experience.
07|10|25
Cannes 2025: How CMOs Define The Future of Work and What’s to Come
Each year, the Cannes Lions International Festival of Creativity brings together the world’s most visionary marketers—and 2025 was no exception. Among the attendees was Angela Tenuta, Global Group President at EVERSANA INTOUCH, who shared her reflections in a recent PharmaLive article after joining peers from around the world to explore the evolving role of marketing leadership.
07|02|25
The Omnichannel Advantage: Insights from Dan Gandor at the DHC Roundtable
Discover how EVERSANA INTOUCH’s Dan Gandor is redefining omnichannel strategy in pharma. Key takeaways from the DHC Roundtable at Amgen reveal scalable innovations from rare disease marketing.
05|21|25
Big Moves for Bigger Impact: Elevating Agency Leadership to Enhance Client Success
EVERSANA INTOUCH announced new leadership appointments in a recent press release. Read the blog for details about the leadership changes and how they will enhance client success.
03|20|25
SXSW 2025: A Mandate, A Path, A Tool
At SXSW 2025, we heard loud and clear: Pharma marketers are facing the biggest challenge of our careers. But it's also the most rewarding challenge, and one that has sharpened our superpowers. In this POV, we discuss how we can harness these opportunities to navigate the challenges ahead.
03|18|25
The Digital Determinants of Health: Shaping the Future of Well-Being
Download the POV, The Digital Determinants of Health, to discover how understanding digital determinants of health can transform pharmaceutical strategies and drive business success.
03|13|25
AI With A Human Touch: Ensuring Authenticity in AI Marketing
In this POV, Morgan Hartzell, VP, Client Services, explores several key strategies to ensure marketing remains genuine and trustworthy, while still leveraging the benefits of AI technology.