Healthcare Marketing Blogs

06|22|22

Start With Easy: Unlocking Opportunity With Behavior Design

Devon Cross, Matthew Griffith, and Jay Paramsothy explain how our Behavior Design workshops use the principles of behavioral economics to drive behavior change toward brand goals.

06|14|22

Allow Ourselves to (Re) Introduce Ourselves: The EVERSANA INTOUCH Brand Launch 

Should our new brand matter to you? Give us a minute to convince you. We think you’ll agree!

06|08|22

Agency 100 2022: Cracking the MM&M “Best-Seller List”

Faruk Capan and Jim Lang are interviewed by MM&M for the (library-themed) Agency 100 issue, in which EVERSANA INTOUCH features in the fifth spot.

06|06|22

Speak to the Heart

Director of Strategic Planning Nicole McCann-Davis shares the throughline of success in her career: whatever your goal, whoever your audience, you have to speak to their heart and inspire feeling.

05|20|22

“Erase the Line” Campaign Chosen for Prestigious D&AD Future Impact Short List 

The Chrysalis Initiative “Erase the Line” campaign has been honored by its inclusion on the D&AD Future Impact Short List, which gives the program and organization opportunities as well as recognition.

05|19|22

Five Themes to Consider for Your Strategic Planning 

John Kenny, SVP of Strategic Planning, unveils the five key themes that were the focus of 2022’s annual internal brand-planning conference.

04|28|22

Intouch and EVERSANA Leaders Honored by Healthcare Businesswomen’s Association

The Healthcare Businesswomen’s Association has recognized two of our leaders, adding them to their 2022 class of honorees for their accomplishments and achievements!

04|26|22

Intouch Wins “Best Rare Disease” Manny Award

Intouch won a Med Ad News Manny Award for “Best Rare Disease Campaign” for the “Kind to Each Other – Fierce Against MD” campaign on behalf of Kindness Over Muscular Dystrophy.

04|21|22

Intouch Leaders Honored With MM+M Accolades

Intouch is staffed by incredibly smart and talented women, so it’s no surprise that two more have been recognized for their outstanding leadership. Read on to find out the ‘who’ and the ‘what’!

04|14|22

Why “Just the Facts” Is Never Enough in Pharma Marketing

Facts matter, of course, but will they stop your audiences in their tracks long enough to get your message across? Find out what may be missing from your campaigns, and what you can do about it.

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