Healthcare Marketing Blogs

08|11|25

The Soul of Innovation: Transforming Life Sciences Through Human-Centered Ingenuity

The most effective healthcare marketing doesn’t just inform, it connects. In today’s fast-paced digital world, AI delivers speed and precision, but when paired with human creativity, it becomes a powerful storytelling tool that truly resonates. We’re proud to be featured in Adobe’s blog for using AI to amplify the human experience.

07|10|25

Cannes 2025: How CMOs Define The Future of Work and What’s to Come

Each year, the Cannes Lions International Festival of Creativity brings together the world’s most visionary marketers—and 2025 was no exception. Among the attendees was Angela Tenuta, Global Group President at EVERSANA INTOUCH, who shared her reflections in a recent PharmaLive article after joining peers from around the world to explore the evolving role of marketing leadership.

07|02|25

The Omnichannel Advantage: Insights from Dan Gandor at the DHC Roundtable

Discover how EVERSANA INTOUCH’s Dan Gandor is redefining omnichannel strategy in pharma. Key takeaways from the DHC Roundtable at Amgen reveal scalable innovations from rare disease marketing.

05|21|25

Big Moves for Bigger Impact: Elevating Agency Leadership to Enhance Client Success

EVERSANA INTOUCH announced new leadership appointments in a recent press release. Read the blog for details about the leadership changes and how they will enhance client success.

03|20|25

SXSW 2025: A Mandate, A Path, A Tool

At SXSW 2025, we heard loud and clear: Pharma marketers are facing the biggest challenge of our careers. But it's also the most rewarding challenge, and one that has sharpened our superpowers. In this POV, we discuss how we can harness these opportunities to navigate the challenges ahead.

03|18|25

The Digital Determinants of Health: Shaping the Future of Well-Being

Download the POV, The Digital Determinants of Health, to discover how understanding digital determinants of health can transform pharmaceutical strategies and drive business success.

03|13|25

AI With A Human Touch: Ensuring Authenticity in AI Marketing

In this POV, Morgan Hartzell, VP, Client Services, explores several key strategies to ensure marketing remains genuine and trustworthy, while still leveraging the benefits of AI technology.

02|28|25

Make a Difference in Rare Disease With Creativity, Data, and Innovation: Insights from Ann Cave

Learn the key takeaways and insights from a recent Med Ad News article about how to make a difference in rare disease marketing with creativity, data and innovation.

02|28|25

Rare but Prevalent: The Unequal Toll of Rare Diseases on Women

Learn how pharmaceutical companies can address gaps in women's health related to rare disease, and improve outcomes for patients.

02|20|25

Building Trust With Education and Innovation: Rare Disease Marketing

Rare and ultra-rare diseases face problems most brands do … turned up to 11. Budgets? Smaller. Patient pool? Even smaller. Healthcare providers (HCPs) who understand the condition? Sometimes even smaller than that. Treatment options can be limited, access can be hard to find and diagnosis time can sometimes be measured in decades rather than months. […]