Algorithms Blogs

04|08|26

The Fourth Hurdle: In the Search for Truth, Will an Algorithm Find Your Drug?

Launch success once depended on approval, access, and adoption, but today, algorithms have become the new gatekeepers. As the patient journey becomes a data journey, this POV, authored by Barry Vucsko, SVP, Strategic Development, examines what it means for marketers when machines decide what evidence rises to the top.