Artificial Intelligence Blogs
08|11|25
The Soul of Innovation: Transforming Life Sciences Through Human-Centered Ingenuity
The most effective healthcare marketing doesn’t just inform, it connects. In today’s fast-paced digital world, AI delivers speed and precision, but when paired with human creativity, it becomes a powerful storytelling tool that truly resonates. We’re proud to be featured in Adobe’s blog for using AI to amplify the human experience.
08|04|25
EVERSANA Announces Development of End-to-End AI-Powered Life Sciences Marketing Agency Built on Google Cloud Technology
CHICAGO – August 4, 2025 – EVERSANA®, a leading provider of commercialization services to the global life sciences industry, today launched a groundbreaking pharmaceutical marketing AI agency running on an end-to-end AI-powered delivery platform built on Google Cloud technology. The AI Agency, actively deployed and validated for multiple pharmaceutical brands, is 80% AI-powered and automated, reducing marketing costs and […]
07|10|25
Cannes 2025: How CMOs Define The Future of Work and What’s to Come
Each year, the Cannes Lions International Festival of Creativity brings together the world’s most visionary marketers—and 2025 was no exception. Among the attendees was Angela Tenuta, Global Group President at EVERSANA INTOUCH, who shared her reflections in a recent PharmaLive article after joining peers from around the world to explore the evolving role of marketing leadership.
06|13|25
AI in Oncology: Solving the Sequencing Puzzle in a Biomarker-Driven Era
At ASCO 2025, artificial intelligence took center stage as a real-world solution to one of oncology’s most complex challenges: sequencing treatments in a rapidly expanding biomarker landscape. In a recent PharmaLive article, Tim Lewis, EVP of Strategic Development, Oncology and Precision Medicine at EVERSANA INTOUCH, shared how AI is helping oncologists make faster, smarter decisions when evidence is […]
06|10|25
AI, Biomarkers & The Future of Oncology: Expert Insights From ASCO 2025
At this year’s ASCO Annual Meeting, the future of oncology came into sharper focus — and EVERSANA INTOUCH was at the center of the conversation. From the expanding role of AI to the evolving biomarker landscape, our experts shared insights that are shaping the future of cancer care.
06|02|25
2025 Pharma Generative Search Report
Generative AI has rapidly reshaped the pharma landscape, embedding itself into nearly every digital tool we use. With platforms like Google’s AI Overviews and ChatGPT redefining search, pharma marketers must rethink how they reach and engage audiences in this evolving ecosystem. Our innovative SEO team conducted a comprehensive analysis within the pharma industry. Download the report to see our findings.
05|07|25
2025 and Beyond: Generative Search Predictions
In 2024 and 2025, the search landscape has seen massive evolutions through the introduction of artificial intelligence (AI) and generative search. EVERSANA INTOUCH’s innovative SEO team has stayed ahead of these changes, proactively embracing and adapting to new paradigms. Learn about the team's predictions for 2025 and beyond in this blog.
04|11|25
EVERSANA Unveils EVERSANA ORCHESTRATE™ MLR to Transform the Medical, Legal & Regulatory Process
CHICAGO – 10 April, 2025 – EVERSANA, a leading provider of commercial services to the life sciences industry, today announced the next milestone in its journey to transform and innovate commercialization with the launch of EVERSANA ORCHESTRATE MLR, an AI-powered, industry-integrated platform that revolutionizes the Medical, Legal, and Regulatory (MLR) process.
03|20|25
SXSW 2025: A Mandate, A Path, A Tool
At SXSW 2025, we heard loud and clear: Pharma marketers are facing the biggest challenge of our careers. But it's also the most rewarding challenge, and one that has sharpened our superpowers. In this POV, we discuss how we can harness these opportunities to navigate the challenges ahead.
03|13|25
AI With A Human Touch: Ensuring Authenticity in AI Marketing
In this POV, Morgan Hartzell, VP, Client Services, explores several key strategies to ensure marketing remains genuine and trustworthy, while still leveraging the benefits of AI technology.