Cannes Blogs

07|01|25

Cannes 2025: Lessons in Branding, AI and the Rise of Creator Content

In his PharmaLive article, John Kenny explores how brands have shifted from speculating about AI to integrating it into creative workflows. From collapsing production timelines to evolving influencer content, discover how AI is reshaping pharma marketing.

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06|24|25

Cannes 2025: Pharma’s Creative Inflection Point

In her latest PharmaLive article, Susan Perlbachs, Chief Creative Officer at EVERSANA INTOUCH, reflects on three key themes from this year’s Cannes Lions Festival of Creativity—each signaling a new era for pharmaceutical marketing.

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