Fierce Pharma Blogs

08|04|26

From Outputs to Outcomes: Mike Guarino on the Future of Commercialization

What does it take to be a true "category of one" in today's rapidly evolving healthcare landscape? In this Fierce Pharma interview, EVERSANA INTOUCH CEO Mike Guarino discusses the shift from outputs to outcomes, the growing role of AI in commercialization, and why the competitive advantage isn't data alone, but the stories it helps brands tell. Watch the interview excerpt to hear his perspective on the future of healthcare commercialization.