google Blogs

04|29|26

4 Takeaways from Google Cloud’s NEXT 2026 and What’s on the Horizon for Pharma

What does the next chapter of AI‑driven transformation mean for pharma? Faruk Capan, Chief Innovation Officer, recently penned an article for pharmaphorum distilling four key takeaways from Google Cloud’s NEXT 2026 conference, highlighting how the industry is moving beyond experimentation toward accountability, integration, and trust at scale. From connected systems to stronger AI governance, the piece offers timely perspective on what pharma organizations must do next to stay competitive.  

07|31|24

Navigating Google’s Third-Party Cookies Update: Expert Perspective

Following Google’s announcement that it will not be moving forward with its plan to phase out third-party cookies on Chrome, industry discussions have surged around this hot topic. Read our expert perspective.

04|07|23

Connecting With Your Audience in the Era of Multimodal Search

Search engine optimization is ever-evolving, and today, we're in the era of multimodal search. Mitch Hankins explains what that means, and the five things that life-science marketers need to do to keep their content findable in this new paradigm.

12|15|22

Visual Results: Introducing Google Ads’ “Image Assets” to Pharma Advertising

Pharma advertisers now have the option of adding images to their paid search ads.

09|01|22

Google Update Targets Websites Prioritizing Search Engines Above People

Google's latest update seeks to prioritize helpful original content made by people for people, rather than content made primarily to gain organic search traffic.