google Blogs

04|07|23

Connecting With Your Audience in the Era of Multimodal Search

Search engine optimization is ever-evolving, and today, we're in the era of multimodal search. Mitch Hankins explains what that means, and the five things that life-science marketers need to do to keep their content findable in this new paradigm.

12|15|22

Visual Results: Introducing Google Ads’ “Image Assets” to Pharma Advertising

Pharma advertisers now have the option of adding images to their paid search ads.

09|01|22

Google Update Targets Websites Prioritizing Search Engines Above People

Google's latest update seeks to prioritize helpful original content made by people for people, rather than content made primarily to gain organic search traffic.