HCP Engagement Blogs

07|30|26

Preparing for FDA’s Proposed DTC Broadcast Overhaul

A proposed FDA rule could significantly reshape the future of direct-to-consumer (DTC) pharmaceutical advertising, prompting life sciences brands to rethink how they reach and engage patients. In our latest point of view, Dave Leitner, EVP, Head of Media, explores the potential impact of the FDA’s proposal to eliminate the long-standing “adequate provision” standard for broadcast […]

05|01|24

New Approaches to Physician Engagement

Is your brand being communicated to HCPs in an effective way? Dr. Joe Wellington, one of our medical communications experts, shares new approaches to HCP engagement to drive brand credibility, relevance and impact in this recent blog.