oncology Blogs
12|18|25
Beyond the Abstract: Four Converging Trends from ASH 2025
The American Society of Hematology (ASH) Annual Meeting is more than a forum for groundbreaking science; it is a barometer for the future of oncology. The key takeaways from ASH 2025 signal a fundamental shift in the hematologic cancer landscape, driven by a convergence of powerful forces. Download the POV to learn more.
12|01|25
The Oncologist’s Next Ally: Why Cancer Is Forging the Future of Clinical AI
Cancer care is driving the next wave of clinical AI innovation. In this POV, Barry Vucsko reveals why oncology stands as the ultimate testing ground for technologies poised to transform the entire healthcare ecosystem. For pharma marketers, understanding these seismic shifts isn’t just valuable—it’s vital for staying ahead of the curve.
11|11|24
Illuminating the Path to a Cure at Light The Night
EVERSANA INTOUCH recently sponsored and attended the greater Los Angeles Light The Night for the second year in a row. We are grateful for the opportunity to unite and advance our mission of creating a healthier world for all. Check out the highlights in this blog.
09|27|24
Behind the Breakthroughs and Practice-Changing Advances: Insights from ESMO 2024
Every year, ESMO brings together experts from pharma, research and advocacy organizations, and HCPs to hear about the year’s biggest oncology breakthroughs. This year’s theme was “Shaping the Future of Anticancer Therapies.”
06|08|23
Why Fighting Cancer Requires Creativity. Observations from ASCO 2023
ASCO 2023 brings together the best minds and the brightest ideas in oncology. Learn how observations from the event are shaping brand strategy.
04|17|23
Three Reasons Oncology Marketers Need a Tumor Journey, Not Just a Patient Journey
Marketers traditionally use a patient journey, but for the complex field of oncology, a "tumor journey" approach may make more sense. Find out what that is and how it helps oncology marketers engage with all of their important stakeholders.
03|31|23
Oncology is Increasingly Competitive – Here’s How to Stand Out
In the fast-changing therapeutic landscape of oncology, there are three things smart marketers do to successfully communicate their value.