Strategic Planning Blogs
05|21|25
Big Moves for Bigger Impact: Elevating Agency Leadership to Enhance Client Success
EVERSANA INTOUCH announced new leadership appointments in a recent press release. Read the blog for details about the leadership changes and how they will enhance client success.
05|21|25
EVERSANA Elevates Agency Leadership Team with Key Talent to Drive Innovation and Maximize Impact for Pharma Brands
CHICAGO– May 21, 2025 – EVERSANA, a leading provider of commercial services to the life sciences industry, today announced new appointments to the company’s global agency network, EVERSANA INTOUCH, to meet growing client needs.
03|18|25
The Digital Determinants of Health: Shaping the Future of Well-Being
Download the POV, The Digital Determinants of Health, to discover how understanding digital determinants of health can transform pharmaceutical strategies and drive business success.
02|10|25
Next-Generation Brand Planning: (Unexpected) Worrying Trends Demand a Rethink on Brand Planning
In our third annual report on the state of brand planning, EVERSANA surveyed nearly 100 brand planning executives across biopharmaceuticals, diagnostics and medical devices. This year, we expanded our assessment by hosting 111 marketing leaders from around the globe at a client advisory board in Napa Valley, California, to hear firsthand about key advancements and persistent challenges in brand planning. Download the POV to learn more.
11|18|24
What Matters Most: The Three Trends That Will Change Pharma Marketing in 2025
This year’s EVERSANA INTOUCH trends forecast spotlights three powerful, digitally driven forces—applied AI, direct-to-patient models, and globalization—reshaping pharma marketing, with expert insights and recommendations to help you succeed in 2025 and beyond.
07|11|24
5 Key Trends Shaping Healthcare and the Customer Experience
Brand planning in the pharmaceutical industry is a complex and strategic endeavor, involving numerous stakeholders to develop an effective road map for the upcoming year. This process is essential for maximizing a brand’s potential in a competitive market, yet it can often be challenging and overwhelming. However, with the right insights and strategies, it doesn’t have to be.
06|27|24
Beyond the Data: Unleashing Creativity in HCP Marketing
Most healthcare marketers believe that the best way to break through is by way of cold, hard medical claims over creative assets such as taglines, distinctive visuals and sonic branding. However, our research suggests that these distinctive assets are crucial for brand recognition among HCPs. In other words, your brand’s distinctive assets matter as much as your brand’s clinical data. Access the POV to learn more.
05|23|24
Leveraging Generative AI in Brand Planning
The integration of generative AI into brand planning within the life sciences sector is a burgeoning trend. Yet findings from our second annual survey of brand planning executives indicate that less than half are currently leveraging or intending to leverage generative AI for brand planning in 2024. Access our whitepaper for survey insights and get recommendations to harness AI in your brand planning.
05|10|24
ICYMI: FUEL 2024. Transform Tomorrow.
In case you missed it, we've rounded up the top takeaways from our FUEL brand planning conference that pharma marketing teams should know as they navigate and prepare for brand plans.
05|07|24
What If You Could Supercharge Your Brand Plan?
Do you ever wonder what brand planning would be like if there was no budget, no naysayers and no restrictions? Use the power of "what if" to supercharge your brand plan. Learn more in our latest blog.