Artificial Intelligence Blogs

11|13|25

Beyond Clicks: How AI Is Rewriting Pharma’s Content Playbook

The way healthcare professionals and patients discover information is changing – and changing fast. In a recent article for Med Ad News, Dan Gandor explores why the old “search, click, visit” model no longer hits the right notes and how pharma marketers must adapt to stay in tune. 

10|22|25

Pharma’s Next Wave: Precision, Trust and Transformation Insights from DHC Disrupt Summit

At this year’s Digital Healthcare Coalition (DHC) Disrupt Summit, pharma’s most forward-thinking marketers explored how technology and innovation are reshaping engagement across the healthcare ecosystem.  Faruk Capan, CEO of EVERSANA INTOUCH and Chief Innovation Officer at EVERSANA, joined industry peers, Corrine Lynberg (Novo Nordisk), Eric McCulley (UCB Pharma), and Mark Bard, Co-Founder of The DHC […]

07|01|25

Cannes 2025: Lessons in Branding, AI and the Rise of Creator Content

In his PharmaLive article, John Kenny explores how brands have shifted from speculating about AI to integrating it into creative workflows. From collapsing production timelines to evolving influencer content, discover how AI is reshaping pharma marketing.

04|07|25

The Foundations of AI Success: A Conversation from Adobe Summit

Download the POV to hear from EVERSANA INTOUCH experts who were on the ground at the 2025 Adobe Summit. Learn about the necessary work needed to unlock the potential AI for your brand.

01|15|25

Creative Revolution and the Future of AI: Insights from Adobe MAX Part 2 

In part two of insights from Adobe MAX, Susan Perlbachs, Chief Creative Officer, offered valuable insights into the future of creatives in this era of AI. Through a series of short interviews, she discussed how generative AI tools are transforming creative teams, operations and content creation. Read the blog to learn more.

01|13|25

Embracing Creativity and Technology: Insights from Adobe MAX Part 1

At EVERSANA INTOUCH, Artful Ingenuity drives our success by blending human creativity with innovative technology and data insights. Chief Creative Officer Susan Perlbachs highlighted this at Adobe MAX, emphasizing the importance of adapting operations, fostering purpose-driven creativity, and building future-ready design teams. These strategies ensure creativity flourishes alongside technological advancements.

12|02|24

What AI Means for DTC Marketing

In the rapidly evolving landscape of direct-to-consumer (DTC) marketing, artificial intelligence (AI) is emerging as a transformative force. For large pharmaceutical companies and their senior brand marketers, understanding and leveraging AI can significantly enhance the effectiveness and efficiency of their marketing strategies. Here’s how AI is reshaping DTC marketing and what it means for the industry.

11|26|24

Ethical Considerations for AI Use in Healthcare Marketing

The healthcare marketing industry is at the forefront of a significant transformation, driven by advances in artificial intelligence (AI). Today, generative AI applications – particularly large language models (LLMs) and image-generation tools – are streamlining labor-intensive tasks such as research, documentation, content editing and concept ideation. These developments mark only the beginning of what AI can achieve in healthcare marketing. 

10|18|24

The Real Threat to Creatives Isn’t GenAI; It’s a Content Supply Chain That Can’t Keep Pace With Their Innovation

As we stand at the intersection of creativity and technology, a common question arises: Will generative AI (GenAI) make creatives obsolete? Susan Perlbachs, Chief Creative Officer, details why the answer that echoed through Adobe MAX 2024 was a firm no. Read the blog to learn more.

10|15|24

Lead Time Is All You Need: Patient Identification for Cell and Gene Therapies

Discover how EVERSANA’s cutting-edge approach is revolutionizing patient identification for cell and gene therapies. In our white paper, “Lead Time Is All You Need: Patient Identification for Cell and Gene Therapies Using Machine Learning and Advanced Data Analytics,” we explore the transformative power of machine learning and advanced data analytics in the world of healthcare.