Brand Planning Blogs
03|17|26
4th Annual Brand Planning Report: Fueling Brand Plan Success Through AI‑Powered Integration
In our fourth annual report, Chief Strategy Officer at EVERSANA INTOUCH, John Kenny, and Senior Partner of EVERSANA MANAGEMENT CONSULTING, Sean Rapson, explore the state of brand planning with input from pharma marketing executives, uncovering persistent gaps in efficiency, consistency, and the ability to harness data effectively.
02|13|26
The “Pharma Bowl”: How Super Bowl 60 Became Pharma’s Biggest Stage
From GLP‑1 dominance to celebrity‑driven disease awareness, Super Bowl 60 marked a tipping point in how healthcare brands show up on the world’s biggest advertising stage. What was once considered a high‑risk investment is now a calculated brand‑building move, signaling a shift in how pharma thinks about cultural relevance, storytelling, and long‑term equity.
12|18|25
Balancing Global Consistency and Local Nuance in Pharma Brand Strategy
Creating a brand that resonates across markets while maintaining a strong global identity is one of pharma’s most persistent challenges. According to Susan Perlbachs and John Kenny solving this tension requires a shift in how marketers generate insight, make decisions and adapt creative to cultural nuance.
04|03|25
AI in Pharma Brand Planning: Insights from Our Latest Survey
Artificial Intelligence (AI) is revolutionizing various industries, and pharma is no exception. A recent article from Marketing & Pharma highlights the findings from EVERSANA’s third-annual brand planning survey and the role AI plays in brand planning. Read the blog to learn more.
02|10|25
Next-Generation Brand Planning: (Unexpected) Worrying Trends Demand a Rethink on Brand Planning
In our third annual report on the state of brand planning, EVERSANA surveyed nearly 100 brand planning executives across biopharmaceuticals, diagnostics and medical devices. This year, we expanded our assessment by hosting 111 marketing leaders from around the globe at a client advisory board in Napa Valley, California, to hear firsthand about key advancements and persistent challenges in brand planning. Download the POV to learn more.
07|15|24
Next Generation Brand Planning: Fueling Brand Plan Efficiency Through Seamless Integration
Streamline annual brand planning processes, overcome complexity, and navigate data overload and cross-functional silos. Download the POV to learn how to enhance brand planning with seven operational pillars.
05|07|24
What If You Could Supercharge Your Brand Plan?
Do you ever wonder what brand planning would be like if there was no budget, no naysayers and no restrictions? Use the power of "what if" to supercharge your brand plan. Learn more in our latest blog.